Arsenal hero Sol Campbell suffered another on-air blunder when the former England star forgot which team he manages.
The Gunners legend has been in the hot seat at League One side Southend United since October.
It is his second managerial post after taking the helm at Macclesfield from November 2018 to August last year.
Footage has emerged, though, of the 45-year-old suffering a memory blank at the wrong time.
In the clip, Campbell’s side have lost 4-0 to Peterborough on Tuesday night.
And the Englishman is asked by an EFL reporter for his assessment of the game.
Confidently, the Southend manager replies: “A lot of those lads had their first game for [Premier League side] Southampton.
“They played really well and stuck to their tasks.”
As Cambell prepares to continue his answer, the journalist stops him and asks to do it again.
“Why,” the manager asks with a confused look.
And the reporter replies: “Because your team’s Southend.”
All Campbell can do is murmur with shock as the reporter laughs at the gaffe.
This footage was shared on Twitter on Thursday morning, where it has been viewed nearly 160,000 times.
And viewers laid into the former north London player.
The League One manger said a lot of his side were playing their first game for ‘Southampton’ instead of ‘Southend’
“This guy is genuinely mad,” one said.
Another commented: “Delusional doesn’t even come close.”
While a third sarcastically added: “Best mind in football.”
With a fourth simply writing: “F***ing dreamer.”
And he was quickly notified about his error, which left fans on Twitter in stitches
But this is not the first time Campbell has had a slip on TV.
The Arsenal legend was asked on Sky Sports News in 2018 who would win between Belgium and Brazil in the World Cup – and he replied: “I think France”.